FAQ
Frequently asked questions
Short answers about how Zeny works for brands and creators.
What is Zeny?+
Zeny is a performance UGC platform. Creators make video ads for brands, and brands pay a commission on the sales each video drives.
What is performance UGC?+
It is UGC (video made by real people) paid by results: instead of a fixed fee per video, the brand pays a commission on the sales the ad brings.
What do brands pay?+
The brand pays an annual plan, a fee on commissions, and the commission on each sale, which it sets in the program. Plan prices will be published soon.
How does Zeny know which video drove a sale?+
Each creator has a tracked link, and a store pixel records the visit and the order. That ties each sale to the video that brought the buyer.
Which stores work with Zeny?+
The Shopify integration is in pilot. Nuvemshop, VTEX, Tray and Yampi are on the way. Meanwhile, each creator’s tracked link already identifies the clicks.
Do I need many followers to be a creator?+
No. The video runs as the brand's ad, so what counts is whether it sells, not how many followers you have.
How do creators make money?+
With a commission on each sale tied to their video. Many programs also ship the product as a sample to shoot.
Do creators pay anything?+
Joining programs is free. Zeny Pro, with the Zeny Academy and extra features, is optional and sold on our creator page.
Can the brand use the videos in ads?+
Yes. Approved videos can be used in the brand's ads under the terms of each program.
Can the brand decline a video?+
Yes. Every video is reviewed: the brand approves, asks for a change, or declines, and the creator is notified.
How do product samples work?+
The brand chooses which products can be requested. The creator requests, the brand approves and ships, and the creator confirms when it arrives.
Is there guaranteed income for creators?+
No. Earnings depend on the sales the videos drive. Zeny does not promise amounts.
Does Zeny work outside Brazil?+
We start in Brazil, with the model that already works in the US. The product and the site are also in English.